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Travelling towards the North of the country for a week end is quite feasible. The roads leading to it are beautiful and numerous visits are possible on the way: countryside and green and red vales around Talmest via the inner road to Casablanca from Ounagha or via the Safi coastal road.
Azemmour is situated on the Atlantic Coast at the mouth of the mythical Oum er-Rabia (or Mother of Spring) river at 17kms north of El-Jadida and at 80kms south of Casablanca.
It is an ancient town probably erected by the Phoenicians or the Carthaginians even if the Berber people have claimed its origin. This small walled in white city is an artists’ town as its painted fronts amply show.
Mural frescoes cover the walls of narrow alleys. You will be able to discover the old Kasbah which is authentic and typical of a Medina of old and is still sheltered from tourism. An association for the preservation of the site has been active for the past six years: the little city is being renovated, footpaths along the wadi have been laid out and some houses have been spruced up and painted. From the ramparts the view on the wadi and its mouth is splendid. There are still too many abandoned and decrepit houses but efforts have been made towards speeding up renovations. Some famous people and artists have elected to live here, there are one or two little pensions and it is an easy bet to predict that the town will soon be a favoured tourist destination.
Near El-Jadida, a beautiful sea resort, the town of Azemmour is surrounded with long hardly explored beaches. A little anecdote: Driss Chraïbi, a native of El-Jadida, has made of Azemmour the background of his book “The Mother of Spring”.